Company Overview

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

Job Summary

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based marketing. Reporting into the Chief Product Officer, you will be at the intersection of product development, sales, and marketing by driving go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s product suite, including TrustedForm, LeadsBridge, and LeadConduit. You’ll craft compelling narratives, enable our sales team, and ensure our customers understand the value of our offerings.

Responsibilities

• Market Intelligence.  Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts etc. to gather data and turn into actionable insights. 
• Product Positioning & Pricing.  Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy.
• Messaging. Own message map for product offering.  Create crisp value propositions that resonate with the target audience and drive go-to-market plans
• Sales Enablement.  Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively. Develop external collateral and teach the sales team how and when to use it. Provide enablement content such as case studies to highlight value propositions. 
• Thought leadership.  Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each of our products. Develop and execute GTM strategies for new product launches, features, and updates.
• Collaboration. Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs.
• Content Creation. Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts.
• Performance Metrics. Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement.

Experience 

• 7+ years experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry

Education 

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.

Skills

• Proven track record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal. 
• Proficiency in creating sales enablement tools and marketing content.
• Customer obsession.  You obsess over the needs of the customer.
• Outstanding problem solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
• Authorization to work in the U.S.

Benefits and Perks

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3% of your salary
• Varied options for health, dental, vision, disability and life insurance

ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.